Since 1998. Improved formula! Great for baking. Fun to eat! Now easier to spread. Perfect on a PB&J. Peanut Butter & Co. is a cozy little sandwich shop in New York City. Try our peanut butter on sandwiches, fruit, or straight from the jar. However you like it best, we know you'll be back for more - Lee Zalben, the Peanut Butter Guy. No hydrogenated oil. No high fructose corn syrup. Gluten free. Certified vegan. Quality USA.